Everyone loves finding new brands and styles. These five designers are innovating and shaping the way for the future of style. It is important to know who is who in this industry, and by giving you a little introduction into these designers, it will broaden your knowledge of menswear in fashion.
1. Umit Benan
Raised in Istanbul, Umit Benan wanted to be a filmmaker but turned to fashion, keeping the urge to tell and portray stories. After finishing school, Benan received opportunities with prestigious designers to help build his career.
In 2009, he launched his debut collection and won the noteworthy Who’s On Next/Uomo contest.
Umit Benan uses clothes to build personas, putting to good use multi-cultural life experiences accumulated in a chaotic city full of contrast.Freedom of expression is Benan’s goal in life and the reason he decided to become a fashion designer.
His garments show quintessential masculinity, sophistication, luxury and durability.
2. Alexandre Mattiussi
Born in 1980, attending prestigious fashion schools, and having a plan and goal, makes Alexandre Mattiussi a true designer.
Mattuisi’s line, called “Ami” translated into English means ‘friend’. Ami is a unique concept of ready to wear for men: a complete men’s wardrobe, well designed, easy, chic and above all, cool. “This collection is not about fantasy. It is a proposition of real clothes for a real man”, explains Mattuisi (BusinessofFashion.com). Ami is positioned at an affordable price point while offering high quality and sophisticated designs.
The clothes are made with Love, as indicated on the label. A modern, well thought-out collection of clothes and accessories to dress men from head to toe, with a healthy dose of French chic and charm, relaxed elegance mixed with a definite sense of ease, and authenticity.
Oskar Metsavaht is the founder and creative director of Osklen, the Brazilian fashion brand. Although the brand began with a focus on sportswear, after ten years Metsavaht refocused the brand on the luxury segment.
He is the Founder of ‘E Institute’ (Instituto e), a nonprofit organization located in Rio de Janeiro, dedicated to the promotion of sustainable human development, which develops the e-fabrics project that, in partnership with companies, institutions and research centers, identifies fabrics and materials developed from social and environmental criteria (TheBusisnessofFashion.com).